Services · SEO

Nobody ranks
by accident.

SEO is the work behind a ranking: technical foundations, pages that answer what people search, and the patience to keep going long after launch.

Run your audit

Christchurch, Aotearoa

Two different jobs

Local search finds you.
SEO keeps you found.

Easily confused. Here is the line between them.

  • Local search

    Somebody nearby, searching now. The map pack, your Google Business Profile, details that match everywhere. Part of every website design build, never a line on the quote. How local search works.

  • SEO

    Everything past the map pack. The searches that bring work in, across Canterbury and beyond, month after month, against people who are also trying. Ongoing, and priced separately.

What sets the figure

Ground to cover,
and who else is covering it.

Three things decide it.

  • How much ground to cover. One town is not a region.
  • Who you are competing with. If they are paying someone too, it takes longer.
  • What the site is starting from. Less to put right, sooner the work counts.

What the retainer covers

All of it recurring.
None of it built in.

None of it can be done in advance. It only exists over time.

  • Keyword and content planning, from your own Search Console data
  • New pages and posts, month after month
  • Monthly reporting, including referrals from AI assistants
  • Fixing drift as details, profiles and competitors change
  • Citations, directories and reviews
  • New service-area or suburb pages
  • Re-audits and technical fixes
  • Google Business Profile posting and reviews

Terms

What we will
not promise.

Anyone guaranteeing a position is guessing. Nobody outside Google controls the result.

  • No position promised, first or otherwise
  • No date by which results arrive
  • No traffic or revenue forecast
  • No bought links or reviews
  • What you get: the work, and your own numbers monthly

How it runs

Monthly, and
measured against you.

Reporting comes from your own Google Search Console: the queries you appeared for, where you sat, and what moved since last month. Not a dashboard of numbers that flatter without meaning anything.

Talk about your search

Further reading